The Fortune Cookie Chronicles

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    Aol’s front page, “click bomb”

    By Jennifer 8. Lee | March 26, 2008 put this feature on Chinese food myths on its front page for six hours on Sunday and it cause a jump in traffic to this blog, and a sharp (but quick) bump on Amazon (~200 to 124). As a guy who worked for Gap’s Internet properties observed, when they have a shopping deal featured on the front page of, it’s a “click bomb” — a tsunami of visitors.

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