By Jennifer 8. Lee | February 21, 2010
As part of the Grub Street (not to be confused with NYMag’s food blog) literary confab, I am doing a publicity talk using my own book as a case study. I don’t have a lot of experience beyond my own book, so it’s pretty narrow. My session is on May 2, 11:15 a.m. to 12:30 p.m. Scroll down the page to find it. (I don’t think it had # links).
SESSION 5D: Marketplace Lecture: â€œSecrets of Being Your Own Book Publicistâ€
Author: Jennifer 8. Lee
Jennifer 8. Lee is the author of The Fortune Cookie Chronicles, a book on Chinese food in America that hit #26 on The New York Times best seller list. She worked for nine years as a reporter at The New York Times, where she still helps out on social media. She is the lead judge in the Knight News Challenge, which gives away $5 million to news innovation every year. In addition, she is co-chair of the Asian American Writers Workshopâ€™s board of directors, a former member of the Poynter Instituteâ€™s National Advisory Board, and a judge in the Robert F. Kennedy courage in journalism awards. She graduated from Harvard with a degree in applied math and economics.
Description: Writing your book is only half the battle. The other half is promoting your workâ€”something most authors treat as an afterthought. Just as a company has not only R&D department but also Sales and Marketing, a successful book launch must involve a coordinated marketing campaign on the part of the author. Using The Fortune Cookie Chronicles as a case study, Jenny will walk through the publicity strategy that took her onto The Colbert Report, The Martha Stewart Show, The Today Show, CNN, and NPR stations coast-to-coast. Sheâ€™ll also teach you how to use a blog as a living marketing document, how to use of Facebook and Twitter to promote events and generate sales, and how to earn speaking engagements at venues such as the Library of Congress. Applying what she learned from Cary Goldstein, one of the top book publicists in the industry, Jenny has now given over 100 book talks since her book launched and done dozens of media interviews and media appearances.
Type: Lecture with Q&A
More details: The Muse & The Marketplace will be held Saturday May 1, 2010 and Sunday May 2nd, 2010 at the Boston Park Plaza Hotel, 50 Park Plaza at Arlington Street, Boston.
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