By Jennifer 8. Lee | June 17, 2007
New York Magazine has an item by Lloyd Grove on Twelve’s early success with landing the imprint’s first two books on The New York Times best seller list — Boomsday by Christopher Buckley (peaked at #14 on the fiction hardcover bestseller list) and God is not Great by Christopher Hitchens (#1 on non-fiction hardover). Early success is not without its skeptics, the item notes. “Having two best sellers is certainly an achievement, but he started off with two brands,â€ snipes a rival publishing exec. â€œCan he work his magic with lesser-known authors?â€ That is a very good question. Crossing fingers.