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  • Archive for June 14th, 2007

    Did you change the margins on your term paper too?

    Thursday, June 14th, 2007

    I was contracted at 90,000 words, and it looked like I was heading to 110,000. Journalists are obsessed with length/word count (Book editors tell me that their journalist authors will always know exactly how many words they have written so far. Was true for me!) It seemed to me 20% overage was severe, so the […]

    My book cover: Orange is the New Orange

    Thursday, June 14th, 2007

    So here it is: my orange orange cover.

    It’s what I call Gates-of-Central-Park orange, which is admittedly eye-catching and “in” right now. A lot of people have complained about the “cognitive dissonance” of “fortune cookie” on a soy sauce packet (which isn’t cognitive dissonance at all per psychology definitions, but rather “incongruity”). There are no fortune […]

    Whatever happened to The Long March of General Tso?

    Thursday, June 14th, 2007

    If you are here, you will notice that my book on Chinese food is no longer called The Long March of General Tso, as reported previously.
    Many people are sad about this, I among them. This brilliant title was conceived by my colleague Michael Luo. But the logic by my editor was this: If you […]