By Jennifer 8. Lee | January 13, 2009
This new film I Love You Man (Dreamworks out March 20), is basically one long series of man dates. Sensitive, Emo-centric Peter (Paul Rudd) who finds himself distraught on the eve of his proposal finds that he has no male friends to be his best man.
His brother, played by Andy Samberg, tells him to find cool guys. “Take them on a man date — just a meal, or drinks, it’s not like you’re taking them to watch The Devil Wears Prada.” Thus, he sets out on a series of “Man Dates” to find his Best Man, which eventually leads him to Dave Negal.
The LATimes did a write-up last July about the trend in bromantic films, which it attributes to Judd Apatow’s success.
So now “Man date” has been used in ER, Rescue Me, Gilmore Girls, and the advertising for Cave Men (though that is not confirmed). Some people inspire Hollywood by their courageous needs. Others inspire Hollywood by pointing out heterosexual ambiguities.
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