The Fortune Cookie Chronicles

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    What it looks like 7 weeks before a book comes out…

    By Jennifer 8. Lee | January 9, 2008

    So seven weeks out from the book’s pub date (March 3), it’s all about waiting for the media stuff to gel, which is very unstable and unpredictable. Like just today, I was booked by a television show, dropped by a radio show, and picked up by another radio show. Also, there is all these politics about how some shows won’t do you if another show that is too similar is already booking you.

    And just last week, I found out that the book was going to be excerpted by a major magazine after being pretty much convinced that it wasn’t going to be excerpted at all (because it’s not very newsy) and we were quiet on the excerpt front (there is a person at Hachette that handles all of that stuff).

    Next week: we are going to have a media gathering with lots of takeout Chinese with local New York media.

    I also have handed two magazine pieces and a newspaper piece these last two weeks. The range of magazines interested in this book is a bit amusing: women’s magazines, a lad mag, a business publication, a gourmet publication and a general interest publication. Everyone loves Chinese food.

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