The Fortune Cookie Chronicles

  • #26 on the New York Times Best Seller List
    and featured on The Colbert Report, Martha Stewart,, CNN, The Today Show, Good Morning America, Charlie Rose Tomorrow, Newsweek, Entertainment Weekly, and NPR stations coast to coast. Also selected for Borders Original Voices and Book Sense. Follow me on Twitter! Fan me on Facebook.

  • Archive for October 30th, 2007

    Enthusiastic, unprovoked word of mouth from our sales reps

    Tuesday, October 30th, 2007

    My editor forwarded me some nice comments from the sales reps, who are now reading the book to gear up to sell to independent bookstores. As it was explained to me, two things move books: national media and word of mouth. Word of mouth works best when the sales reps get excited, pass that enthusiasm […]