Archive for October 30th, 2007
Enthusiastic, unprovoked word of mouth from our sales reps
Tuesday, October 30th, 2007My editor forwarded me some nice comments from the sales reps, who are now reading the book to gear up to sell to independent bookstores. As it was explained to me, two things move books: national media and word of mouth. Word of mouth works best when the sales reps get excited, pass that enthusiasm […]