{"id":7,"date":"2007-06-14T00:34:35","date_gmt":"2007-06-14T07:34:35","guid":{"rendered":"http:\/\/www.fortunecookiechronicles.com\/?p=7"},"modified":"2007-06-25T23:43:12","modified_gmt":"2007-06-26T04:43:12","slug":"my-book-cover-orange-is-the-new-orange","status":"publish","type":"post","link":"http:\/\/www.fortunecookiechronicles.com\/blog\/2007\/06\/14\/my-book-cover-orange-is-the-new-orange\/","title":{"rendered":"My book cover: Orange is the New Orange"},"content":{"rendered":"

So here it is: my orange orange cover.<\/p>\n

\"Fortune<\/a><\/p>\n

It’s what I call Gates-of-Central-Park<\/a> orange, which is admittedly eye-catching and “in” right now. A lot of people have complained about the “cognitive dissonance” of “fortune cookie” on a soy sauce packet (which isn’t cognitive dissonance at all per psychology definitions, but rather “incongruity”). There are no fortune cookies on my cover. As I was told, there is no wit in being obvious. My thought: yes. but there may be sales <\/em>in being obvious.<\/p>\n

Re the color: as my friend Daniel J. Hemel<\/a> put it: “As for the orange<\/strong>, well, I think red<\/strong> would have weird Communist overtones and yellow<\/strong> would be way politically incorrect.”<\/p>\n


\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So here it is: my orange orange cover. It’s what I call Gates-of-Central-Park orange, which is admittedly eye-catching and “in” right now. A lot of people have complained about the “cognitive dissonance” of “fortune cookie” on a soy sauce packet (which isn’t cognitive dissonance at all per psychology definitions, but rather “incongruity”). There are no […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,11],"tags":[],"class_list":["post-7","post","type-post","status-publish","format-standard","hentry","category-book-musings","category-fortune-cookies"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2pydS-7","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":0,"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fortunecookiechronicles.com\/blog\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}